6 Articles to Help Prepare You for the Holiday Season

There are a ton of articles, whitepapers, and downloads out in the world about holiday strategies and it can be daunting to read through them all. We’ve compiled a short list of what we think are some of the most helpful ecommerce articles about planning for the holiday season for you!
2016 Holiday Strategy Guide by Listrak
This whitepaper dives into the strategies and results from retailers last year during the holiday season. It has a monthly “to do” list of what retailers should be focusing on each month from September – December. It provides you with a shipping chart of when packages should be shipped and cut off dates for customers to receive those packages in time for specific holidays.
10 Tricks for Maximizing Holiday Conversions from Internet Retailer
This article is full of tricks to add to your Q4 to-do list that will help ensure happy holidays. It mostly talks about email strategies for the holidays such as amping up your email capture, how to achieve successful triggered campaigns, and making the most out of your transactional emails.
2016 Benchmark Report Series: The Ecommerce Holiday Customer Benchmark from RJMetrics
This insightful benchmark provides you with statistics about your holiday customers and what their “worth” is to your company, how you should be remarketing to these customers, and why you need to be approaching your holiday customers with a unique acquisition strategy.
Handbook for the Holidays: Site Performance by Internet Retailer
This helpful handbook talks all about load testing and recommendations from web performance experts. In order to prepare your site for the holiday season, web performance experts give recommendations such as testing everything you can on your website through a customer’s perspective, being ready to remove content quickly as it sells out, and much more.
Magento Conversion Rate Optimization Tips Whitepaper by Creatuity
Written by a Magento Certified Solutions Specialist, this whitepaper is full of real-world tips that have been proven successful. In this guide, you’ll learn about important topics like what metrics are important to measure, how to use Google Analytic to measure results accurately, free and inexpensive tools that we suggest to our clients and much more!
How to Personalize Every Email: It’s Easier than You Might Think from Listrak
From your insights and customer data, you are able to see what products shoppers are viewing on site, their sizes and styles, what device they’re browsing on and much much more. Use these insights to your advantage and implement them in your email marketing to personalize your message! You shouldn’t be sending the same generic email to your entire customer list and in this article, Listrak shows you ways to improve your email strategy.

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