Are Subscription Boxes the New Black?
Unpacking the subscription box industry
We’ve all seen them— in viral “unboxing” Youtube videos, on famous fashion, food, and beauty blogs, or delivered to our neighbor’s doorstep. Monthly subscription boxes have been taking the ecommerce world by storm for the last decade, but which retailers should use them? Let’s explore some introductory information on how the recurring subscription industry works and who benefits most from this strategy.
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