View all posts by Bayley V

Exploring Experience-Driven Commerce

Defining experience-driven commerce In the age of user-generated content, fast-changing customer demands, and emerging ecommerce technologies, retailers and brands have adopted dynamic, continuously-updated business models to stay ahead of competition. The shift from company-driven to consumer-driven marketing and bus ...

Christmas All Year: 5 Strategies for Retaining Holiday Shoppers

The biggest spike in retail and ecommerce of the year is approaching-- from Black Friday to Cyber Monday and Christmas, Q4 brings an increase in new visitors and first-time shoppers. As many of us know, it’s more costly to obtain new customers than it is to maintain returning shoppers, but this season provides the pe ...

Navigating Sales Tax Changes with Vertex and Creatuity

The recent U.S. Supreme Court ruling in South Dakota v. Wayfair (which overturned the long-maintained Quill decision) will dramatically change the landscape when it comes to sales tax. States may now require online sellers to collect sales tax on out-of-state transactions. In light of these changes to the eco ...

Surge in Secondhand Marketplaces: Framing Effects on Ecommerce

Defining online secondhand marketplaces What is an online marketplace? A marketplace is an ecommerce site that provides a platform for the exchange of services or products through multiple third-party vendors. In online marketplaces, the marketplace operator is commonly responsible for processing transactions, wh ...

The A-Z of Automated Email Campaigns

While one-time campaigns and digital newsletters are still necessary and valid, automated email campaigns are fast becoming one of marketers’ favorite tools. Let’s discuss the benefits and best practices for automated campaigns.   Download your complimentary copy of "Best Practices: The A-Z of Automated E ...

Magento Again Recognized as a Gartner Magic Quadrant Leader

In June, Gartner released the 2018 Magic Quadrant Leaders for Digital Commerce. The report, which analyzed eighteen vendors within the ecommerce industry, positioned Magento as a MQ Leader once again this year. The Gartner analysis considers a range of factors and features when determining the top digital commerce plat ...

Awesome Fridays: How We Maintain a Positive Environment

Creating a positive, inclusive work environment is incredibly important in contemporary company culture. A company's physical office, values and priorities, team members, and all of the interactions that take place between employees make up what we now call company culture. Invest in establishing a supportive office e ...

Retail Therapy: The Psychology of Happy Shoppers

Ecommerce market research from a study conducted by Rokt has revealed that shoppers are most stimulated, engaged, open-minded, and focused when browsing online stores rather than brick-and-mortar isles. Researchers focused on consumers’ emotional responses to a variety of virtual experiences including browsing search ...

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