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Seven Books To Gift the E-commerce Manager in Your Life This Holiday

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Seven Books To Gift the E-commerce Manager in Your Life This Holiday



The Best E-Commerce Books to Gift the Business Professional in Your Life This Holiday Season

As the holidays approach, so does the inevitable anxiety that comes with finding the perfect gift, that is both meaningful and original, to present to your loved ones. To make this feat a bit easier when shopping for the aspiring or established e-commerce professional in your life this season, I’ve created a list of seven books that are sure to delight even the pickiest of recipients.

1. Shoe Dog by Phil Knight


Shoe Dog is a memoir of Nike co-founder Phil Knight’s business journey with the global shoe and clothing empire. It is a tale of struggles, hardships, and evolution of both a brand and a man simultaneously, which captivates and inspires readers from beginning to end. Today, Nike is one of the most recognizable and profitable brands worldwide, valued at an astonishing 32.4 billion dollars this year. Bill Gates, co-founder of Microsoft, listed Shoe Dog in his top five favorite books of 2016, describing the memoir as “an amazing tale, a refreshingly honest reminder of what the path to business success really looks like. It’s a messy, perilous, and chaotic journey, riddled with mistakes, endless struggles, and sacrifice. Phil Knight opens up in ways few CEOs are willing to do.”

Quote to Remember

“The cowards never started and the weak died along the way – that leaves us.”

Buy Shoe Dog on Amazon

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2. Competing Against Luck by Clayton M. Christensen


Clayton Christensen paves way for a new realm of thinking by challenging the status quo in Competing Against Luck. Christensen presents a new conclusion: understanding customers does not drive successful innovation, however, understanding the job function that a certain product provides for the customer, does. Customers do not “buy” products or services, they “hire” them (and fire them, too.) By understanding why customers hire or fire a product or service, businesses can improve their innovative successes, creating a product that customers want to hire. This new approach to Job Theory allows businesses to find a solution to their trial-and-error innovation efforts and create products that consumers want and need.

Quote to Remember

“New products succeed not because of the features and functionality they offer, but because of the experiences they enable.”

Buy Competing Against Luck on Amazon

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3. The Best Service is No Service by Bill Price and‎ David Jaffe


In The Best Service is No Service, authors Bill Price and David Jaffe present the idea that customer service is not a constant need, but a strategic tool that should be used only when a customer does something wrong. In the modern age, eliminating the need for customer service — by not messing up in the first place — is the best way to satisfy customers.Price and Jaffe extend on this theory by outlining seven principles or guidelines on providing the best service experience, with hopes of eliminating the demand for customer service in the first place:

• Eliminate dumb contacts

• Create engaging self-service

• Be proactive

• Make it easy to contact your company

• Own the actions across the company

• Listen and act

• Deliver great service experiences

Quote to Remember

“The most radical and far-reaching solutions often need rethinking of processes and deep questioning of the status quo-and these are hard.”

Buy The Best Service is No Service on Amazon

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4. The Startup Owner’s Manual by Steve Blank


The Startup Owner’s Manual is a must read for e-commerce novices and experts alike. It provides a step-by-step guide to creating a business by walking the reader through the tested and proven Customer Development process created by author Steve Blank. Blank aims to help readers during their startup journey, by sharing the secrets to building a successful and scalable company, laying out best practices, and presenting a plethora of information and advice from entrepreneurs across all fields. The Startup Owner’s Manual has been used as a learning tool by Stanford, U.C. Berkeley, Columbia, the U.S. National Science Foundation, thousands of startups, among others.

Quote to Remember

“What exactly is a startup? A startup is not a smaller version of a large company. A startup is a temporary organization in search of a scalable, repeatable, profitable business model.”

Buy The Startup Owner’s Manual on Amazon

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5. Originals by Adam Grant


In Adam Grant’s Originals he addresses how we can improve the world through originality and nonconformity. By providing novel ideas and challenging the status quo, we can create a world of change; we can originate new policies and practices to better our communities. Grant uses research from business, politics, sports, and entertainment to teach readers how to recognize a good idea, speak up in a strategic manner, build allies, choose the right timing, and manage the doubts that come with challenging the norm.

Quote to Remember

“In the quest for happiness, many of us choose to enjoy the world as it is. Originals embrace the uphill battle, striving to make the world what it could be. By struggling to improve life and liberty,… in the long run, they have the chance to create a better world.”


Buy Originals on Amazon

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6. Beyond Product by Jill Soley and Todd Wilms


Beyond Product reminds entrepreneurs that simply having a good product is not enough to create a successful business. In order to have a successful brand, the product needs to be married with strategy; marketing is the key to a thriving business plan. Marketers Todd Wilms and Jill Soley bring over 50 business leaders, entrepreneurs, and investors together to help aspiring business founders create a successful organization by focusing on development stages, problem-solving, and avoiding common mistakes.

Quote to Remember

“Think of your content like the turkey at Thanksgiving. You have your big meal on Thursday and then maybe a snack of it that night. You make a turkey sandwich on Friday, turkey soup on Saturday and then a pot pie on Sunday. That same turkey feeds you in different ways for three or four days. Same with your content…a common mistake is to publish an article or a webinar or white paper or other content and move on. Look for ways to publish that content in other forms and on multiple platforms.”

Buy Beyond Product on Amazon

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7. Crush It by Gary Vaynerchuk


No list of recommended e-commerce books would be complete without an addition from Gary Vaynerchuk. In his first bestseller Crush It, he establishes how to use the internet as a vessel for turning your passion into your career. Gary provides readers with firsthand accounts of how he used modern technology and social media to create a personal brand and gather a cult following; he outlines the same strategies he used to reach success, so that readers can imitate them and turn their business dreams into a reality.

Quote to Remember

“There no longer has to be a difference between who you are and what you do.”

Buy Crush It on Amazon

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Creatuity is a Magento exclusive e-commerce solutions agency located in Richardson, Texas, just north of downtown Dallas. We are the leading developer of innovative Magento e-commerce solutions worldwide, with over 10 years of experience in the Magento industry. In addition, we house the largest team of Magento 2 certified professionals of any Magento Enterprise solutions partner, and have delivered 400 plus Magento solutions worldwide to date. Our elite team is led by Magento Master Joshua Warren, who has consistently been a trailblazer in the Magento ecosystem since 2008.