Growth Optimization

The A-Z of Automated Email Campaigns

While one-time campaigns and digital newsletters are still necessary and valid, automated email campaigns are fast becoming one of marketers’ favorite tools. Let’s discuss the benefits and best practices for automated campaigns.   Download your complimentary copy of "Best Practices: The A-Z of Automated E ...

The 7 Deadly Sins of Cart Abandonment

Online shopping experiences are filled with interruptions; YouTube videos, flashy ads, competitors’ sites, and a plethora of open tabs, each brimming with a world of digital distractions. If a site’s checkout process is too lengthy or the shopping cart takes too long to load, the customer might abandon ship. So, wh ...

Are Subscription Boxes the New Black?

Unpacking the subscription box industry We’ve all seen them--- in viral “unboxing” Youtube videos, on famous fashion, food, and beauty blogs, or delivered to our neighbor’s doorstep. Monthly subscription boxes have been taking the ecommerce world by storm for the last decade, but which retailers should use the ...

5 Awesome eCommerce Tips to Sleigh the 2017 Holiday Season!

It’s almost that time of the year once again. A chill in the air sets in, pumpkin drinks are out in full force, and (if you’re a Texan), you’re dreaming about Big Tex and the fried beer you will soon consume at the Texas State Fair. But if you are like many e-commerce companies, the holiday season has an immense ...

6 Ecommerce Strategies to Take Advantage of This Holiday Season

Last year, omnichannel was one of the hottest topics during the holiday season for retailers. Companies were focused on giving their customers what they wanted, which was giving them the same experience both online and in-store. Having a mobile responsive site was also another focus of the 2015 holiday season. Online s ...

Pinterest Buyable Pins have been around for a while now on select ecommerce platforms but has only become available to Magento merchants within the last 10 months. With this new extension, merchants can quickly add this channel to their Magento store, making it quick and easy for Pinterest users to purchase items. How ...

When to Consider Replatforming to Magento

Replatforming to Magento can be a big undertaking, both in regards to timeline and cost, but if you decide to make an investment by moving to Magento, the return on investment can be amazing. Magento is known for its robust system and open source coding. It is the platform for businesses and merchants who want to scale ...

Pinterest Best Practices: 9 Ways to Utilize the Platform

Knowing how to use Pinterest to the best of its capabilities is a common problem that businesses have when they begin using the platform. “Why am I not getting any re-Pins? Why aren’t we getting any more traffic to the site?” are some of the questions that may come up but much like other social media channels, yo ...

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