Social Media Strategies

All is ‘Mobile’ and Bright

Thanksgiving. Black Friday. Cyber monday. Winter holidays. New Years. The period between the day of thanks and the celebration of new beginnings marks the start of the high-earning revenue holiday season. As ecommerce stores launch their holiday engagement strategies and mobile marketing campaigns, advanced retailers a ...

Pinterest Buyable Pins have been around for a while now on select ecommerce platforms but has only become available to Magento merchants within the last 10 months. With this new extension, merchants can quickly add this channel to their Magento store, making it quick and easy for Pinterest users to purchase items. How ...

Last year, Pinterest released Buyable Pins, which made it easy for users to buy products straight on the Pinterest app. This began to change the way users and merchants viewed the app, making a shift towards becoming more of a shopping platform. Today on their blog, Pinterest announced that the same concept will now be ...

Pinterest Best Practices: 9 Ways to Utilize the Platform

Knowing how to use Pinterest to the best of its capabilities is a common problem that businesses have when they begin using the platform. “Why am I not getting any re-Pins? Why aren’t we getting any more traffic to the site?” are some of the questions that may come up but much like other social media channels, yo ...

If you’re an avid Pinterest user like myself, you have probably noticed within the last few months that some Pins popping up on your feed have a blue “Buy It” button next to the typical red “Pin It” button. And if you are even more like me, you’ve probably never clicked on one of these buttons without fear ...

Instagram: How to Market Your Brand

Instagram is currently the rising star of social media. Since it was launched in 2010, it has typically been used as a personal platform to share photos, but has now added business elements to it. In 2014, brands on Instagram experienced an average of 278% growth in follows, so imagine what 2015 has the potential to ...

Blogging During the Holidays

Blogging During the Holidays

It’s October--we are officially in Q4, and the world is officially in gift-giving mode. If you have a blog for your eCommerce site, that’s great--crank out more posts in the coming months. If you don’t, now is the time to start! Blogging is free and adds value to your site in many different ways: Improve S ...

How Videos Can Increase Conversion Rates

With consumers becoming increasingly busy, quick and attractive videos have become the best way to get consumers attention. Roughly Fifty-two percent of marketing experts say that video marketing receives the best return on investment. By adding videos on your website, you can actually increase your conversion rates an ...

Customer Engagement for eCommerce

With the way that  shopping trends have been changing recently, there’s definitely a call and greater demand for customer engagement. Marketers first introduced Customer Engagement as a “one size fits all” modality, which is in line with the belief that every customer wants the same things. Now, social media has ...

What Facebook Can Offer your Business

Facebook is probably the most established social media site as of right now. Started in 2004 by Mark Zuckerberg, more than 1 billion users are on Facebook and this number is steadily growing. According to shopify.com, 62 percent of Facebook users are active on a monthly basis and 48 percent of 18-34 year olds check Fac ...

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