Technology & Society

Magento Again Recognized as a Gartner Magic Quadrant Leader

In June, Gartner released the 2018 Magic Quadrant Leaders for Digital Commerce. The report, which analyzed eighteen vendors within the ecommerce industry, positioned Magento as a MQ Leader once again this year. The Gartner analysis considers a range of factors and features when determining the top digital commerce plat ...

Retail Therapy: The Psychology of Happy Shoppers

Ecommerce market research from a study conducted by Rokt has revealed that shoppers are most stimulated, engaged, open-minded, and focused when browsing online stores rather than brick-and-mortar isles. Researchers focused on consumers’ emotional responses to a variety of virtual experiences including browsing search ...

Are Subscription Boxes the New Black?

Unpacking the subscription box industry We’ve all seen them--- in viral “unboxing” Youtube videos, on famous fashion, food, and beauty blogs, or delivered to our neighbor’s doorstep. Monthly subscription boxes have been taking the ecommerce world by storm for the last decade, but which retailers should use the ...

All is ‘Mobile’ and Bright

Thanksgiving. Black Friday. Cyber monday. Winter holidays. New Years. The period between the day of thanks and the celebration of new beginnings marks the start of the high-earning revenue holiday season. As ecommerce stores launch their holiday engagement strategies and mobile marketing campaigns, advanced retailers a ...

The advertising tactics of Google are always changing and being tailored to what shoppers are looking for. One of Google’s top priorities is providing the most accurate results to those who are searching, and doing it in the simplest way possible. Currently, Google is testing out a service called Purchases on Google ...

Magento version releases are oftentimes overlooked because merchants may think the update won’t really affect their store but just like any other updates, it’s quite important to be up-to-date. Would you wait more than a day to apply the latest iOS update? I don’t think so; this is the same case with any technol ...

Recently, Internet Retailer came out with a special “Holiday Readiness Report” that explains what online business should be doing in preparation for this 2015 holiday season. That’s right, it’s time to start thinking about it! The report shares a ton of compelling facts and strategies about the upcoming holid ...

As reported by numerous media outlets last night and this morning, eBay hopes to finalize and announce a deal today for the purchase of eBay Enterprise, the business unit which includes Magento, to a private equity firm for approximately $900 million. Earlier this year, eBay announced plans to spin off PayPal and eBay ...

Instagram: How to Market Your Brand

Instagram is currently the rising star of social media. Since it was launched in 2010, it has typically been used as a personal platform to share photos, but has now added business elements to it. In 2014, brands on Instagram experienced an average of 278% growth in follows, so imagine what 2015 has the potential to ...

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