Ecommerce

Key Findings from the Mobile eCommerce Optimization Initiative

Creatuity is proud to announce our participation in an exciting Magento Community initiative— the Mobile eCommerce Optimization Initiative. Since October, we’ve been actively working with our merchants to optimize their mobile eCommerce experience for increased mobile conversions. The findings to date ...

Tips for Improving Your Holiday Email Marketing

In the ecommerce landscape, marketers and content creators recognize the necessity of effective holiday email marketing. As email automation software and marketing platforms and tools become more prevalent (and essential), email campaigns have become an integral approach in improving conversion and customer retention r ...

Creatuity VPSP to Serve on Inaugural Magento Association Task Force

We’re very proud to announce that Creatuity’s Vice President of Special Projects, Jenna Warren, is among the first to serve on the new Magento Association’s Task Force. As a certified Certified Solution Specialist, Jenna has been working in the Magento ecosystem since its origins, while simultaneously playing an ...

Meet Shannon: Creatuity’s Very Own Class Clown

Introducing Shannon Kelly, Creatuity's Director of Sales and Marketing. He's a go-getter who likes to stay on his toes - and keep you on your toes at the same time. Sarah: What is your role at Creatuity and what does it entail? Shannon: Up until recently my role at Creatuity was really a jack-of-all-trades. ...

Exploring Experience-Driven Commerce

Defining experience-driven commerce In the age of user-generated content, fast-changing customer demands, and emerging ecommerce technologies, retailers and brands have adopted dynamic, continuously-updated business models to stay ahead of competition. The shift from company-driven to consumer-driven marketing and bus ...

Christmas All Year: 5 Strategies for Retaining Holiday Shoppers

The biggest spike in retail and ecommerce of the year is approaching-- from Black Friday to Cyber Monday and Christmas, Q4 brings an increase in new visitors and first-time shoppers. As many of us know, it’s more costly to obtain new customers than it is to maintain returning shoppers, but this season provides the pe ...

Navigating Sales Tax Changes with Vertex and Creatuity

The recent U.S. Supreme Court ruling in South Dakota v. Wayfair (which overturned the long-maintained Quill decision) will dramatically change the landscape when it comes to sales tax. States may now require online sellers to collect sales tax on out-of-state transactions. In light of these changes to the eco ...

Surge in Secondhand Marketplaces: Framing Effects on Ecommerce

Defining online secondhand marketplaces What is an online marketplace? A marketplace is an ecommerce site that provides a platform for the exchange of services or products through multiple third-party vendors. In online marketplaces, the marketplace operator is commonly responsible for processing transactions, wh ...

The A-Z of Automated Email Campaigns

While one-time campaigns and digital newsletters are still necessary and valid, automated email campaigns are fast becoming one of marketers’ favorite tools. Let’s discuss the benefits and best practices for automated campaigns.   Download your complimentary copy of "Best Practices: The A-Z of Automated E ...

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