Growth Optimization

Exploring Experience-Driven Commerce

Defining experience-driven commerce In the age of user-generated content, fast-changing customer demands, and emerging ecommerce technologies, retailers and brands have adopted dynamic, continuously-updated business models to stay ahead of competition. The shift from company-driven to consumer-driven marketing and bus ...

Christmas All Year: 5 Strategies for Retaining Holiday Shoppers

The biggest spike in retail and ecommerce of the year is approaching-- from Black Friday to Cyber Monday and Christmas, Q4 brings an increase in new visitors and first-time shoppers. As many of us know, it’s more costly to obtain new customers than it is to maintain returning shoppers, but this season provides the pe ...

Surge in Secondhand Marketplaces: Framing Effects on Ecommerce

Defining online secondhand marketplaces What is an online marketplace? A marketplace is an ecommerce site that provides a platform for the exchange of services or products through multiple third-party vendors. In online marketplaces, the marketplace operator is commonly responsible for processing transactions, wh ...

The A-Z of Automated Email Campaigns

While one-time campaigns and digital newsletters are still necessary and valid, automated email campaigns are fast becoming one of marketers’ favorite tools. Let’s discuss the benefits and best practices for automated campaigns.   Download your complimentary copy of "Best Practices: The A-Z of Automated E ...

The 7 Deadly Sins of Cart Abandonment

Online shopping experiences are filled with interruptions; YouTube videos, flashy ads, competitors’ sites, and a plethora of open tabs, each brimming with a world of digital distractions. If a site’s checkout process is too lengthy or the shopping cart takes too long to load, the customer might abandon ship. So, wh ...

Are Subscription Boxes the New Black?

Unpacking the subscription box industry We’ve all seen them--- in viral “unboxing” Youtube videos, on famous fashion, food, and beauty blogs, or delivered to our neighbor’s doorstep. Monthly subscription boxes have been taking the ecommerce world by storm for the last decade, but which retailers should use the ...

5 Awesome eCommerce Tips to Sleigh the 2017 Holiday Season!

It’s almost that time of the year once again. A chill in the air sets in, pumpkin drinks are out in full force, and (if you’re a Texan), you’re dreaming about Big Tex and the fried beer you will soon consume at the Texas State Fair. But if you are like many e-commerce companies, the holiday season has an immense ...

6 Ecommerce Strategies to Take Advantage of This Holiday Season

Last year, omnichannel was one of the hottest topics during the holiday season for retailers. Companies were focused on giving their customers what they wanted, which was giving them the same experience both online and in-store. Having a mobile responsive site was also another focus of the 2015 holiday season. Online s ...

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