Marketing

Exploring Experience-Driven Commerce

Defining experience-driven commerce In the age of user-generated content, fast-changing customer demands, and emerging ecommerce technologies, retailers and brands have adopted dynamic, continuously-updated business models to stay ahead of competition. The shift from company-driven to consumer-driven marketing and bus ...

Christmas All Year: 5 Strategies for Retaining Holiday Shoppers

The biggest spike in retail and ecommerce of the year is approaching-- from Black Friday to Cyber Monday and Christmas, Q4 brings an increase in new visitors and first-time shoppers. As many of us know, it’s more costly to obtain new customers than it is to maintain returning shoppers, but this season provides the pe ...

Navigating Sales Tax Changes with Vertex and Creatuity

The recent U.S. Supreme Court ruling in South Dakota v. Wayfair (which overturned the long-maintained Quill decision) will dramatically change the landscape when it comes to sales tax. States may now require online sellers to collect sales tax on out-of-state transactions. In light of these changes to the eco ...

Surge in Secondhand Marketplaces: Framing Effects on Ecommerce

Defining online secondhand marketplaces What is an online marketplace? A marketplace is an ecommerce site that provides a platform for the exchange of services or products through multiple third-party vendors. In online marketplaces, the marketplace operator is commonly responsible for processing transactions, wh ...

The A-Z of Automated Email Campaigns

While one-time campaigns and digital newsletters are still necessary and valid, automated email campaigns are fast becoming one of marketers’ favorite tools. Let’s discuss the benefits and best practices for automated campaigns.   Download your complimentary copy of "Best Practices: The A-Z of Automated E ...

Awesome Fridays: How We Maintain a Positive Environment

Creating a positive, inclusive work environment is incredibly important in contemporary company culture. A company's physical office, values and priorities, team members, and all of the interactions that take place between employees make up what we now call company culture. Invest in establishing a supportive office e ...

Retail Therapy: The Psychology of Happy Shoppers

Ecommerce market research from a study conducted by Rokt has revealed that shoppers are most stimulated, engaged, open-minded, and focused when browsing online stores rather than brick-and-mortar isles. Researchers focused on consumers’ emotional responses to a variety of virtual experiences including browsing search ...

The 7 Deadly Sins of Cart Abandonment

Online shopping experiences are filled with interruptions; YouTube videos, flashy ads, competitors’ sites, and a plethora of open tabs, each brimming with a world of digital distractions. If a site’s checkout process is too lengthy or the shopping cart takes too long to load, the customer might abandon ship. So, wh ...

Are Subscription Boxes the New Black?

Unpacking the subscription box industry We’ve all seen them--- in viral “unboxing” Youtube videos, on famous fashion, food, and beauty blogs, or delivered to our neighbor’s doorstep. Monthly subscription boxes have been taking the ecommerce world by storm for the last decade, but which retailers should use the ...

All is ‘Mobile’ and Bright

Thanksgiving. Black Friday. Cyber monday. Winter holidays. New Years. The period between the day of thanks and the celebration of new beginnings marks the start of the high-earning revenue holiday season. As ecommerce stores launch their holiday engagement strategies and mobile marketing campaigns, advanced retailers a ...

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