Recommended Reading

Key Findings from the Mobile eCommerce Optimization Initiative

Creatuity is proud to announce our participation in an exciting Magento Community initiative— the Mobile eCommerce Optimization Initiative. Since October, we’ve been actively working with our merchants to optimize their mobile eCommerce experience for increased mobile conversions. The findings to date ...

Tips for Improving Your Holiday Email Marketing

In the ecommerce landscape, marketers and content creators recognize the necessity of effective holiday email marketing. As email automation software and marketing platforms and tools become more prevalent (and essential), email campaigns have become an integral approach in improving conversion and customer retention r ...

Exploring Experience-Driven Commerce

Defining experience-driven commerce In the age of user-generated content, fast-changing customer demands, and emerging ecommerce technologies, retailers and brands have adopted dynamic, continuously-updated business models to stay ahead of competition. The shift from company-driven to consumer-driven marketing and bus ...

Navigating Sales Tax Changes with Vertex and Creatuity

The recent U.S. Supreme Court ruling in South Dakota v. Wayfair (which overturned the long-maintained Quill decision) will dramatically change the landscape when it comes to sales tax. States may now require online sellers to collect sales tax on out-of-state transactions. In light of these changes to the eco ...

Magento Again Recognized as a Gartner Magic Quadrant Leader

In June, Gartner released the 2018 Magic Quadrant Leaders for Digital Commerce. The report, which analyzed eighteen vendors within the ecommerce industry, positioned Magento as a MQ Leader once again this year. The Gartner analysis considers a range of factors and features when determining the top digital commerce plat ...

Retail Therapy: The Psychology of Happy Shoppers

Ecommerce market research from a study conducted by Rokt has revealed that shoppers are most stimulated, engaged, open-minded, and focused when browsing online stores rather than brick-and-mortar isles. Researchers focused on consumers’ emotional responses to a variety of virtual experiences including browsing search ...

Facing Economic Nexus after Wayfair vs. South Dakota

In the aftermath of the Wayfair vs. South Dakota ruling, ecommerce businesses will be responsible for sales tax reporting and collection in states they sell to, regardless of physical presence. Let’s talk about economic nexus. Ugh, why should I care about Wayfair vs. South Dakota? Wayfair vs. South Dakota was ...

Slides and detailed case studies from my conference presentation 'Avoiding Commerce Extinction: Lessons from Retail Dinosaurs' will be online here soon. Check back next week! ...

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