The Importance of Marketing Automation
Marketing is slowly becoming more about buyer’s experience rather than targeting everyone one at the same time. This is one of the messages being pushed at this year’s Magento Imagine. Danny Essner, Head of Merchant Marketing at Magento, led a
Two Things eCommerce Startups Must Consider
We learned so much at Magento Imagine 2014 and we want to share with you what we learned. One of the Breakout Sessions was about “5 ways to Crash an eCommerce business” and how to prevent it! This session was
Providing Solutions and Expert Magento Advice
There are many types of clients who have many types of needs - additionally, each of them have different levels of Magento knowledge. Some think that it’s a super smart and flexible tool that allows you to create advanced features
Strategies for Recovering Abandoned Shopping Carts
About seventy-five percent of online purchases are abandoned, which is a big concern in the eCommerce community. You may not be able to save all purchases, but you can significantly decrease these odds of people not purchasing the products by
Increase Your Average Order Value for Your Magento Store
Trying to bring in new customers to your eCommerce business may get a little pricy. Increasing the Average Order Value per customer is a more efficient way of increasing your revenue - you may get less traffic to your site,
What are the Top eCommerce Platforms?
It's often mentioned that Magento is the largest, fastest growing eCommerce platform on the Internet, and several competing platforms have announced that they have 10,000 or even 100,000 sites using their system. As the owner of an eCommerce agency, I
Customer Segmentation and How Magento Has Made it Easier
Magento has recently released an eBook that covers and explains the importance of customer segmentation. This eBook can be applied to Magento Enterprise Edition because this edition is centered around attracting new customers as well as ways to keep customers
The Importance of Responsive Design
Since more people are spending more time browsing the internet on their phones and tablets, being able to see a website on a mobile device is a crucial feature that all businesses need to consider in order to be successful.
What to Look for When Picking a Magento Theme
Here at Creatuity there are several things we recommend clients look at and consider before selecting a pre-made theme for their new (or existing) Magento store: Shop for themes only via the Magento Connect site - Other sources can be less reputable
What You Should Ask Your Developer About Magento Server Administration
It's been a server sort of day - I was involved in discussions concerning servers and server administration for two of our current clients, which made me realize that most of the Magento clients we work with aren't always aware