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In 2020, the COVID-19 pandemic forever impacted consumer behavior, with 60% of consumers indicating they were avoiding shopping in-person and were relying on delivery and curbside pickup options, and indicating they planned to continue this behavior even after the end of the pandemic.
This shift gives you a unique opportunity to beat Amazon by providing your customers the omnichannel experience they want, with the comfort and trust of their hometown.
Customers don’t think in terms of channels. They don’t care about your omnichannel strategy. Customers have a need for your product, and they have a particular way they want to purchase your product. If you can meet that need by providing the product they want in their ideal omnichannel experience, they’ll purchase from you. If they can’t, they will purchase from your competitor.
In the minds of your customers the ideal omnichannel experience isn't asking for much. Yet, most omnichannel experiences are less than ideal which frustrates us all - your customers, you and your boss!
Family Farm and Home, a family owned & operated farm and home retailer with over 60 locations across five states, knew these challenges in providing the ideal omnichannel experience all too well. They are passionate about their customers and wanted to meet the changing needs of their customers. However, their website and ERP weren’t just disconnected from one another - they spoke completely different languages.
The first step is to sit down and review the checklist of what makes up the ideal omnichannel experience. Sometimes we don't know what we don't know.
Once you’ve planned out how to provide the ideal omnichannel experience, it’s time to get to work. Oftentimes this will involve replacing one or more systems such as an ERP or ecommerce platform, and it will definitely involve integrating those systems, so it’s important to decide what work you will do in-house and what you will rely on a trusted partner for.
So, you’ve implemented the ideal omnichannel experience - or maybe you’re considering implementing the ideal omnichannel experience and you’ve skipped to the end here to see what sort of financial results you can expect!
Who wrote this eBook?
This guide is brought to you by Joshua Warren - CEO of Creatuity, Magento Master and Chairman of the Board of the Magento Association.
Do I have to read this whole thing?
Of course not! We created a comprehensive resource to be valuable, but laid it out into six chapters that you can flip between to focus on your unique needs.
Can I download this guide and read it later?
We’re glad you asked! You sure can. Just click this link right here, and enter your email address. We’ll email you the eBook, so you can download it, print it, share it with coworkers, and read it at your leisure.
Where can I find more information about delivering the ideal omnichannel experience?
Downloading this eBook also gives you access to the omnichannel experience checklist as well as additional resources on omnichannel experiences, including an informative, merchant-led webinar.
Creatuity is specialized in delivering omnichannel commerce excellence, and we would love to speak with you about your vision for omnichannel excellence for your brand. Start with our eBook, but then don't hesitate to reach out to us to talk one on one (+1 (214) 810-5005).