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Ecommerce Growth Optimization

US Ecommerce Sales Growth

Ecommerce Growth Optimization

At Creatuity, while we are highly competent in the field of search engine optimization (SEO) and recognized for our SEO abilities, we feel that merchants should look at more than just Business SEO. We’ve created a name for this approach:  Ecommerce Growth Optimization. Ecommerce Growth Optimization combines on-site SEO, social media marketing, PPC and PLA advertising, remarketing, video marketing, and conversion rate optimization in addition to the more traditional approaches to SEO.

Simply put – you will find hundreds of agencies that will claim they can push you to the top of the search results very quickly. Not only has the head of Google’s Webspam team warned against these risky strategies, but these agencies fail to measure what really matters. For instance, gaining the top ranking for a keyword that has nothing to do with your product will generate lots of traffic, but few sales. In the same manner, driving significant amounts of traffic to a site that does not have a solid server architecture or a site that suffers from poor usability will generate a low conversion rate.

That’s why our focus throughout all of our engagements are on overall Ecommerce Growth Optimization, not just SEO, PPC, or any other single aspect of the process of attracting, acquiring, and maintaining customers for your ecommerce business. For new websites, we use our own special, well-tested approach to Ecommerce Growth Optimization to build your site to ensure you launch with a healthy level of traffic and a significant conversion rate. We then monitor your site’s performance (both website and financial performance) and apply improvements continuously as real users begin to visit the site.

More specifically, we build each site with SEO and usability in mind from the start – we ensure your site’s design is not only fully standards compliant, but is also easy for Google’s crawlers to understand and rank. While building your site, we also advise you on a content strategy so that you can begin to build up content for your site to ensure you launch with the content you will need to rank well for the keywords that count – we can even build that content for you, or you can build the content yourself. If you have an existing site that we are replacing, we make sure to take extra care to follow all SEO best practices during the transition from your old site to your new site so that you will not lose any positioning in the search results. Indeed, our average client sees a nice improvement in their positioning in the search results after we launch their new site.

We would love to discuss more specifics of our approach to ecommerce growth optimization and how it will benefit your business – please contact us for more information. Because anyone can promise great results, here’s proof we can deliver – below is a selection of statistics from one of our clients that took advantage of our approach to Ecommerce Growth Optimization.

Metric

Launch

After One Month of Ecommerce Growth Optimization

Improvement

Conversion Rate

2.2%

3.57%

62%

Transactions

273

416

52%

PPC Conversion Rate

1.13%

3.81%

237%

PPC Click Thru Rate

10.49%

12.33%

17%

PPC Avg CPC

$0.83

$0.69

17% Savings

PPC Avg RPC

$1.06

$4.95

367%

PPC Total Cost

$3800

$2664

30% Savings

PPC ROI

27.21%

621.48%

2184%

PPC Margin

21.39%

86.14%

303%

Organic Search Visits

784

1295

65%

Organic Search Transactions

20

56

180%

Organic Search Revenue

$4240

$11716

176%

Organic Search Conversion Rate

2.55%

4.32%

69%

Target Keywords Ranked in Top 3

3

23

667%

Target Keywords Ranked 4-10

7

4

Target Keywords Ranked 11-20

3

4

Target Keywords Ranked 21-50

16

1

Target Keywords Ranked 51+

8

5