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Retail

Omnichannel retail that actually works

Your stores and website aren't separate channels — they're one business. We build ecommerce that unifies inventory, fulfillment, and customer experience.

Talk to Us About Retail

We understand your challenges

Retail leaders are juggling physical and digital — often with systems that weren't designed to work together.

VP of Ecommerce

Digital growth & experience

Top challenges

  • Online and in-store feel like two different brands to customers
  • No real-time store inventory on the website — BOPIS is unreliable
  • Personalization is limited because customer data is siloed by channel
See our ecommerce services

VP of Store Operations

In-store fulfillment

Top challenges

  • BOPIS and ship-from-store processes are manual and error-prone
  • Store associates lack tools to manage online orders efficiently
  • No workload balancing — some stores are overwhelmed, others idle
See AI-powered operations

CTO / IT Director

Systems & platform

Top challenges

  • POS, OMS, and ecommerce platform don't share real-time data
  • Every new fulfillment option (curbside, locker, etc.) is a custom build
  • Legacy platform can't keep up with omnichannel requirements
See our integration approach

The omnichannel challenges retailers face

Customers expect a seamless experience. Your systems need to deliver it.

Inventory fragmentation

Inventory in stores, DCs, and drop-ship vendors. Customers want to see what's available and where — not get disappointed at checkout.

Buy online, pickup in store

BOPIS isn't just a checkbox feature. It requires real-time store inventory, pickup scheduling, and store associate workflows.

Ship-from-store complexity

When the DC is out, stores can ship. But that means order routing logic, store workload balancing, and carrier integration at every location.

Unified customer profiles

Online purchases, in-store transactions, and loyalty programs need to connect. Customers expect you to know who they are everywhere.

POS integration

Your POS knows things your website doesn't — and vice versa. Both need to share inventory, pricing, promotions, and customer data.

Returns and exchanges

Buy online, return in store. Exchange in store, ship replacement from DC. Returns workflows need to be as flexible as customer expectations.

BOPIS & ship-from-store architecture

A unified order management system that turns every store into a fulfillment node — with real-time inventory, smart routing, and associate tools.

Customer

Website / App
In-Store POS
Marketplace

Commerce + OMS

Adobe Commerce
Order Routing Engine
Unified Inventory

Fulfillment

BOPIS Workflow
Ship-from-Store
Curbside Pickup

Stores

Associate App
Workload Balancing
DC Fallback
Real-time Omnichannel

How we help retailers

Unified Inventory

Real-time inventory aggregation across stores, distribution centers, and vendors. Show customers what's available and where — then fulfill intelligently.

BOPIS & Curbside

Store inventory check, pickup time selection, and store associate notification workflows. Built for high volume and real operational constraints.

Order Routing

Intelligent order routing based on inventory, proximity, store capacity, and cost. Split shipments when needed, consolidate when possible.

Customer Data Platform

Unified customer profiles across channels. Integration with loyalty programs, marketing automation, and personalization engines.

Learn about retail solutions →

Results for retailers like you

See how we've helped retailers build true omnichannel experiences.

Rural King

Omnichannel transformation for 130+ store farm & home retailer

Read case study →

Family Farm & Home

Omnichannel ecommerce connecting 60+ retail locations

Read case study →

Spartina 449

Managed services for a growing lifestyle retail brand

Read case study →

Related Results

See how we've helped similar businesses.

Trusted by

Family Farm & HomeClear BagsRural King
200+ Retail launches

"Creatuity was incredibly flexible and creative in helping us fill our new customer need of curbside pickup in a very short time. They were able to launch it in addition to our BOPIS project."

J

Jaime S.

VP of Ecommerce, Family Farm & Home

Read the case study

Ready to unify your retail channels?

Start with a diagnostic. We'll map your current omnichannel capabilities, identify gaps, and build a 90-day action plan for unified retail.

Get Your Retail Diagnostic See How We Work