October 14, 2025
Ops‑led replatforming: a practical guide to de‑risk scope, timeline, and budget
Platform‑first projects fail because the operating model is fuzzy. Flip it: decide the ops model and KPIs first, then let tech follow.
Planning and executing platform migrations. Covers risk assessment, data migration, phased rollouts, and post-migration optimization.
October 14, 2025
Platform‑first projects fail because the operating model is fuzzy. Flip it: decide the ops model and KPIs first, then let tech follow.
August 11, 2025
If you're looking for a comprehensive guide to cutting friction, killing tech debt, and scaling your mid-market brand, my new book, _The Ecommerce Growth
July 29, 2025
Ecommerce replatforming used to be a months-long marathon. Traditionally, migrating an online store to a new platform (whether Magento, Shopify, Adobe
July 1, 2025
Picture this: you’re a CTO at a mid-market brand, and every morning your inbox is flooded with vendor pitches touting “composable” as the silver
March 7, 2023
Planning an ecommerce replatforming project? Learn essential best practices for budgeting, platform selection, team building, scheduling, and launch planning to ensure a successful migration.
January 31, 2023
What if I told you that you could reach almost 38 times the people you’re currently reaching with organic content on one channel, and you could do it while
September 19, 2022
When you’ve completed hundreds of Magento-based projects, you end up with experiences that no one else has - for instance, the time we migrated a client from