Instagram: How to Market Your Brand
Instagram is currently the rising star of social media. Since it was launched in 2010, it has typically been used as a personal platform to share photos, but has now added business elements to it. In 2014, brands on Instagram experienced an average of 278% growth in follows, so imagine what 2015 has the potential to offer; implementing Instagram is not something you want to miss out on! Some companies have had trouble finding ways to use this app from a business standpoint, but we came up with a few hidden (or maybe obvious) hints and tips to help you out. If you´re curious about how many followers your competition has, then just check out their instagram statistics to see for yourself.
Do Your Research
Make sure to research the market/industry you are involved in and use the appropriate hashtags. Things like #fashion #beauty and #food have millions of pictures correlating with those and your post will get lost in the hashtag abyss. Instead, start searching for larger companies comparable to your own, see what hashtags they use, and click around to find other ones that would be appropriate for your brand to use. Hashtags are one of the best ways to network and find potential customers – and Instagram even helps you out by posting the top hashtags used on the app.
Engage with Users
Engaging with other Instagram users is a definite way to get your brand noticed. A simple comment or follow has the potential to get someone to your profile, and ultimately visit your site (so also make sure your website is a clickable link in your Instagram info). While “liking” posts wouldn’t hurt, they are not as personal as a comment or follow. Instagram engagement should also include reposting and commenting on customers photos mentioning your product or company. There are thousands of brands out there who have millions of followers and simply have too much traffic to keep up with their customers and comments; So engaging with your customers and followers will absolutely help your company stand out in the Instagram world.
Implement Affiliate Marketing
Affiliate marketing has a large foundation on Instagram. One company that truly utilizes and portrays effective affiliate marketing is Rocksbox. Rocksbox is the premiere destination to borrow jewelry before you buy it. For a monthly fee, Rocksbox members receive a specially selected box of designer jewelry with the option to borrow, buy or swap at anytime. Rocksbox hand selects the ladies they’d like to work with, and dub their affiliates as “RB It Girls.” One way they do this is by reaching out to users and bloggers, via Instagram, who match their target market. These selective girls are given a unique code to share with their friends and followers. When this code is used, the customer gets a free month trial of Rocksbox and the affiliate gets $25 store credit! It’s a serious win for all parties and a great way to advertise.
Sell Directly on the App
Selling on Instagram has become incredibly easy with services like Soldsie. This lets customers place an order by simply commenting “sold” on a post and Soldsie completes the sale. This eliminates the processing time of manually entering and sending invoices for the merchant. The convenience of this service for shoppers, and merchants alike, is amazingly streamlined.
Don’t Disregard It Too Quickly
Many brands give up on Instagram prematurely because they think they don’t have products that are aesthetically appealing to post – like a blouse or gourmet food dish – but there are ways to share your products without blatantly posting pictures of them. You can post photos of your office or work environment, repost happy customer photos, or post about company events and lunches.
Another option is to get inspiration from other similar brands as yourself. For example, if you are in the beauty product industry, use companies like Dove, Yes To, and Sally Hansen, as guidelines for your marketing strategies. You can also draw inspiration from some of your favorite successful brands as well and tweak their ideas to cater to your company and target audience!
With over 300 million Instagram users, this is not a marketing opportunity that should be ignored. The possibilities are endless on this app and if you utilize these helpful hints, you should be Insta-famous in no time! There are many other ways to market to your customers like, SEO, FB, Twitter and so on… the truth is that you can’t be the expert on everything if you want to get the maximum out of marketing I recommend to outsource it from Kotton Grammer Media. DO NOT pick random marketing company, they will most likely waste your time and money.
Tweet us at @creatuity with any of your Instagram tips or tricks!