Magento Again Recognized as a Gartner Magic Quadrant Leader
In June, Gartner released the 2018 Magic Quadrant Leaders for Digital Commerce. The report, which analyzed eighteen vendors within the ecommerce industry, positioned Magento as a MQ Leader once again this year. The Gartner analysis considers a range of factors and features when determining the top digital commerce platforms including customer experience characteristics and the level of functionality provided by that platform.
Amid the top competitors in the 2018 ecosystem, Magento was situated amongst Salesforce, SAP, and Oracle as a top platform provider. Supporting a wide variety of B2B and B2C vendors, this is the second consecutive year that Magento was named a Leader. As a result of the platform’s innovative capabilities and functionality, Magento has been able to take on a leadership role in an increasingly complex ecosystem clouded with an ever-growing number of agencies, platforms, vendors, and solutions.
Exploring the Gartner Report
Gartner is an international research and consulting agency that gathers meaningful data from top competitors in a variety of industries. The 2018 Digital Commerce publication focuses on identifying platform leaders within the ecosystem who will shape the future of ecommerce through the facilitation of innovations, subsequently pushing the boundaries of new technology. By concentrating on the visionary future of ecommerce, Gartner determines which platforms are most effectively delivering on merchant requirements while successfully executing operational strategies.
The Gartner firm takes many factors into consideration when constructing its hierarchical list, dividing the considered platforms and providers into four groups: Visionaries, Niche Players, Challengers, and Leaders. Amongst the fellow leaders are Digital River, SAP, IBM, Salesforce, and Oracle.
Evaluation criteria centers on two predominant categories of business operations: ability to execute and completeness of vision. Ability to execute is determined through a consideration of overall visibility, product and services, sales execution, market responsiveness and customer experiences. Factors like market understanding, business model, innovation, and marketing, sales, product, industry, and geographic strategies all contribute to a company’s score in regards to completeness of vision.
Magento has interpreted its awarding of the Leader title as an indication of the platform’s distinctive functionality, performance, and scaling capabilities for a many types of businesses, large and small; regardless of geographic location or store type. As a global leader in digital cloud commerce technology, Magento Commerce supplies B2C and B2B vendors with versatile solutions, unique customizations, and plethora of extensions and integrations, all woven together by a unique, passionate ecosystem of developers and technology partners. Magento Commerce was recognized for the potential it offers in areas of scalability, customization, extensions, low total cost-of-ownership, and timely responses to changing market demands.
Magento platform strengths
Since the company’s independence in 2015, Magento has continued to expand and find success through its provision of not only a base ecommerce platform, but a significant network of products and services that enable omnichannel and extension capabilities, solution integrations, and product and marketing development. Social selling tools, order management, data analytics, B2B and B2C capacity, and a new web content management system are just a few of the features that position Magento as a Leader. In addition to these attributes, Magento also boasts exceptional marketplace connectivity through automated intelligence pricing and Amazon integrations.
According to a statement on their site, Magento regards the recognition as being a result of the company’s commitment to “continued community and ecosystem growth,” the enablement of marketplace connectivity, and the ability to provide a variety of solutions across “omnichannel and organizational demands.”
The 2018 Gartner Magic Quadrant Report highlights three major strengths of the Magento platform:
“Magento has several offerings in addition to the base commerce platform, including solutions for OM, data and analytics, social selling, B2B commerce, and CPQ. Its recently released WCM functionality is available today as an extension, to be integrated to the core product in 2018.” (Gartner Magic Quadrant Report, 2018)
“A marketplace module is integrated to Magento Commerce, enabling direct integration to Amazon and with built-in intelligent pricing… Integration to eBay and Walmart/Jet is planned for later in 2018. Prospects that also need a solution for selling in online marketplaces will find the module beneficial.” (Gartner Magic Quadrant Report, 2018)
Growth and service provider network
“Magento has experienced significant growth since becoming an independent company in 2015 (it was formerly owned by eBay), enabling development of a robust service provider network for solution integration and product development.” (Gartner Magic Quadrant Report, 2018)
Image courtesy of Unsplash
In addition to these strengths, the Gartner Report dictated other functionalities as contributing to Magento’s earning of the Leader title. Magento Commerce has a fast time-to-market (and does so with a single-tenant SaaS), and maintains an AWS managed cloud while retaining the ability to be launched on various clouds or on-site. Magento’s Business Intelligence and Order Management systems were also recognized in the report, which positions these technologies as source of additional opportunities for improved customer experience and omnichannel capabilities.
About this agency
Creatuity is a Magento Enterprise Solution Partner headquartered in Richardson, Texas. The agency has offices in Europe and the U.S. and specializes in Magento Commerce Cloud implementation, Magento Order Management integration and Magento 1 to Magento 2 migrations. Founded in 2008 by Magento Master, Joshua Warren, the agency has been awarded some of the most prestigious honors in the eCommerce technology industry, including six Horizon Interactive Awards, a Distinguished Agency Award, Spirit of Excellence Award (Americas) and Best in Class Implementation in 2018 (RuralKing.com). For inquiries, contact one of our team members at (214) 810-5005 or firstname.lastname@example.org.
“To us, being named as a Leader validates our commitment to provide comprehensive and innovative solutions that help brands reach the next phase of their digital commerce journey.”
– Mark Lavelle, Magento Commerce CEO
Required disclaimer: Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
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