Preparing your Magento store for the Holiday Season
We know that it’s only half way through the year, but it’s never too early to start thinking about how to prepare your Magento website for the holiday season. We recently attended a webinar that was held by Ross Kramer from Corra digital solutions and Michael Harvey from Listrak that stressed the importance of starting early on your holiday efforts.
In 2013, shoppers relied heavily on mobile eCommerce, which increased 17% from 2012. This spike in mobile eCommerce really showed us that having a responsive, optimized site was incredibly important during the holiday season. Since merchants have a similar amount of time as last year (roughly 26 days), it’s best to start early and review the plan from last year to see what marketing and website efforts worked and what didn’t. This valuable time before the craziness of the holiday season should be used to increase your subscription list and making sure your website can provide the best user experience possible. Your website needs to load fast, be optimized for any channel and medium, have quick navigation, be responsive, and be able to provide a quick and easy checkout. Ninety-two percent of consumers abandon a website because it’s not user friendly and thirty percent of people who use their smartphone to shop will never return to a website if it’s not optimized for mobile usability. Those are pretty hard hitting numbers.
Another aspect of recommended holiday preparation is building a solid email campaign for the holiday season and starting it early so you can re-engage old customers and figure out your customers preferences. For example, create responsive design templates for your emails and an appealing subject line that will grab your customers attention. It’s even acceptable to create scrolling emails now. Keep in mind that emails with just text is not responded to as well as emails that include images.
Closer to the holiday season, you need to make sure that your website is equipped with the proper tools. Some ideas include:
- Recurring messages- a promotional message that occurs every week
- Custom Landing Pages – this will likely make the customer’s experience more memorable
- Holiday Gift Bundles – this is known to increase your Average Order Value
- Impulsive purchases at checkout – while your customer is checking out, make sure you suggest other items that he or she might like
- responsive design
If you have a brick and mortar store, make sure that gift cards can be purchased online and be used in the store (and vise-versa).
When the big final push of shopping arrives around November or December, be sure your website is exactly the way you want it to be. Make sure to add shipping options and deadlines and create urgency since the holiday season is approaching quickly. Offer rewards program and discounts during the holiday season since this is when most of the year’s shopping is going to happen. Lastly, focus on promoting eCards for the busy shoppers who can’t really go out and buy things.
The holiday season is approaching quickly it’s important to make sure that your website and business is in the best shape possible. We would love to help you get your website setup for the holiday season, so please don’t hesitate to call us at 214-810-5005 or email us at firstname.lastname@example.org!