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[Recap] Big(D)esign Conference 2012

[Recap] Big(D)esign Conference 2012 1

[Recap] Big(D)esign Conference 2012

[Recap] Big(D)esign Conference 2012 2Earlier this month, I attended this year’s Big Design Conference, which was held here in the Dallas-Ft. Worth area. The Big Design Conference is meant to be an intense three-day experience where experts gather and present their experiences, knowledge, best practices, and more to students, professionals, and everyone who is interested in staying on the bleeding edge.

There were many great presentations to choose from, and deciding which ones to attend was a hard decision. The presentations that I found to be the most interesting and relevant to our business are Surviving CSS by Thriving with SASS, and The Myth of Paying Attention.

Surviving CSS by Thriving with SASS

Ken Tabor from Sabre Holdings had an awesome presentation on how a team of developers can work very efficiently by using SASS (Syntactically Awesome Stylesheets) for any project that uses Cascading Style Sheets. The problem with using regular plain old CSS is that, from a programmer’s point of view, it lacks structure, sharing bits of code is not as easy, and there are many challenges when working on large projects.

So how does SASS make it any better? SASS extends CSS3 by adding features such as mixins, parameters, variables, functions, hierarchical nesting, logical conditions and many other amazing features. Here at Creatuity, we are looking into integrating SASS into our projects to helps us work more efficiently as a team and to deliver high-quality work using the latest tools available.

The Myth of Paying Attention

During his presentation, Brad Nunally, showed impressive examples of what paying attention really means and how consumers are affected by design decisions. Many online businesses can be affected by making even the slightest of changes due to psychological phenomenona known as change blindness and selective attention. Designers always have to keep in mind these factors when creating or making changes to a website. This is one of the main reasons as to why websites like Amazon make changes to their website slowly over the course of years. Making slow and steady changes is recommended for all eCommerce sites to avoid customers  from getting confused and not able to find the “Add to Cart” button because it changed size or color, or the “Log in” button because it was relocated from the top right corner of the site to the navigation bar.

Overall it was a great event with fantastic presentations. Many people attended and it looks like next year, the Big(D) Conference will need a bigger venue.

I’m looking forward for Big(D)2013!