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The Importance of Responsive Design

The Importance of Responsive Design 1

The Importance of Responsive Design

Since more people are spending more time browsing the internet on their phones and tablets, being able to see a website on a mobile device is a crucial feature that all businesses need to consider in order to be successful. In 2013, 55% of U.S. mobile subscribers have smartphones. As smartphones and tablets are becoming ubiquitous, responsive design grows in importance, too.


Responsive design is a way of making a website compatible for tablets, smartphones, and computers. It is based on the idea that web design and web development should respond to the user’s behavior and environment. For example, people who check things on their phones are busy, and need websites with easy navigation and focused content. This allows mobile users to find answers quickly. Websites with responsive design present information to mobile users without the need for excessive tapping, zooming, scrolling and tapping.


Responsive design is also based on screen size, platform, and orientation. For example, if a user switches from their laptop to their ipad, the website will switch to accommodate for resolution, image size, and scripting abilities. Responsive design responds to the user’s preference. This design performs by grouping similar devices by screen size to establish the target size the site is designed for. For instance, is not specifically produced the website for iPhones or Androids, but for all smartphones.


Responsive design also means that the website will be more flexible in general. It’s not just about the adjustable screens and automatic resizable images, it is about a whole new way of thinking. The website becomes “finger friendly”. For example, the buttons and links are spaced proportionately in order to avoid clicking the wrong thing or two things at once. If consumers see that the website was built with their convenience in mind, they will be more inclined to stay and browse the website. It is more efficient and less expensive to create a website that can fit any device than creating a different website for each type of mobile device.

Here are a few success stories through Twitter that shows an increase in conversion rates:

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With the way technology is expanding the opportunities, your website needs to be up to date with the growth. Magento has a few pre-built responsive design themes that are fairly inexpensive. Since e-commerce website design is heading in this direction, Magento theme developers are coming up with more themes to accommodate the recent expanding of this trend. Call Creatuity at 214-810-5005 or email contact@creatuity.com and one of our skilled developers can help upgrade your website with responsive design.

For more success stories, refer to: