Multi-Warehouse B2B Operations for Industrial Supplies

Client: Blend Supply

February 12, 2026

About the Client

Blend Supply is a leading industrial supplies distributor serving B2B customers across multiple regions. Operating from five warehouse locations, they manage a complex inventory of industrial products with region-specific availability, customer-specific pricing, and multi-carrier shipping requirements.

The Challenge

As a multi-location B2B distributor, Blend Supply faced operational complexity that their legacy e-commerce platform couldn’t handle:

Multi-warehouse inventory: 5 locations with real-time stock visibility requirements
ERP integration: Epicor Prophet 21 as the system of record for pricing, inventory, and orders
PIM complexity: Product information scattered across systems with no single source of truth
Shipping complexity: Multi-carrier, multi-location shipping with customer-specific rules
B2B requirements: Customer-specific pricing, account hierarchies, and sales rep workflows

Our Solution

Creatuity implemented a comprehensive Adobe Commerce Cloud solution with deep ERP and PIM integrations:

Multi-Warehouse Inventory (MSI)

Configured 5-location inventory storage with real-time stock visibility
Implemented location-based shipping calculations
Built inventory allocation logic for optimal fulfillment

Epicor Prophet 21 Integration

Bi-directional customer sync with account hierarchies
Real-time pricing from ERP (contract pricing, tier pricing)
Order export with all B2B attributes
Invoice and order history sync for customer self-service

Akeneo PIM Integration

Product information centralized in Akeneo as single source of truth
Automated product sync to Commerce with rich attributes
Category and family mapping for organized catalog management

ShipperHQ Implementation

Multi-carrier rate shopping across locations
Customer-group-specific shipping methods
Freight quote integration for oversized items
Real-time carrier rates with negotiated discounts

B2B Account Features

Customer-specific pricing tiers synced from ERP
Account hierarchy support (parent/child accounts)
Sales rep order placement on behalf of customers
Quick order and reorder workflows

The Results

The integrated platform transformed Blend Supply’s digital operations:

Single source of truth: Product information flows from Akeneo → Commerce → storefront
ERP-connected pricing: Customer-specific contract pricing automatically applied
Multi-location fulfillment: Orders route to optimal warehouse based on inventory and shipping destination
Sales rep enablement: Reps can place orders for customers with full ERP sync
Customer self-service: Account dashboard shows invoices, order history, and inventory by location

Technical Architecture

Epicor P21 (ERP) ←→ Adobe Commerce ←→ Akeneo (PIM)
                      ↓
                  ShipperHQ → Carriers
                      ↓
                 Salesforce (CRM sync)

Key Integrations

Epicor Prophet 21: Pricing, inventory, orders, invoices
Akeneo: Product information management
ShipperHQ: Multi-carrier shipping rates
Salesforce: Customer data sync for sales team

B2B Features Implemented

Customer account hierarchies
Contract and tiered pricing
Quick order pad
Reorder from history
Invoice viewing and download
Inventory by location

Key Takeaway

For multi-location B2B distributors, e-commerce success isn’t just about the storefront—it’s about deep ERP integration that enables real-time pricing, multi-warehouse visibility, and automated order processing. Blend Supply now has a platform that handles the complexity of industrial distribution while providing a seamless buying experience for their customers.