Fuse Lenses: Ongoing Support & Optimization for a DTC Replacement Lens Retailer
Client: Fuse Lenses
February 12, 2026
Fuse Lenses, operated by EyeCandy Eyewear LLC, is a direct-to-consumer retailer specializing in high-quality replacement lenses for popular sunglass brands. By offering premium replacement lenses at a fraction of the cost of buying new sunglasses, Fuse Lenses serves a growing market of environmentally conscious and budget-savvy consumers who want to refresh their favorite frames without replacing them entirely.
The Challenge
Replacement lens e-commerce presents unique product discovery challenges that don’t exist in traditional eyewear retail. Customers arrive at FuseLenses.com needing to find lenses that are compatible with their specific sunglasses — a process that requires navigating a complex matrix of brands, models, lens shapes, colors, and coatings. If the compatibility matching experience isn’t intuitive and trustworthy, customers will abandon the purchase rather than risk ordering the wrong lenses.
Fuse Lenses needed a technology partner who could optimize this compatibility-driven shopping experience while providing ongoing support to maintain platform stability and continuously improve conversion rates. With a business model dependent on repeat purchases — customers who love their first pair of replacement lenses often come back for multiple frames — long-term platform health and customer experience quality are directly tied to revenue growth.
Our Approach
Creatuity’s engagement with Fuse Lenses spanned two phases — the initial FuseLenses.com platform work and ongoing managed services support. This dual-phase structure allowed us to deliver both strategic improvements and responsive day-to-day support.
Compatibility-Driven Product Discovery
The core of our optimization work focused on the lens compatibility experience. We refined the product discovery flow to guide customers from their sunglass brand and model to compatible replacement lens options with minimal friction. This involved optimizing the search and filtering experience for brand and model lookup, streamlining the product page layout to clearly present lens options including colors, coatings, and polarization choices, and ensuring compatibility information was prominently displayed to build purchase confidence.
The goal was to make finding the right replacement lenses as easy as possible — reducing the cognitive load on customers and eliminating doubt about whether the lenses they’re ordering will actually fit their frames.
Checkout Optimization
With a product that customers sometimes need help selecting correctly, the checkout experience needed to reinforce purchase confidence. We optimized the checkout flow to minimize cart abandonment while presenting clear product summaries that confirm lens compatibility, color selection, and coating choices before final purchase.
For a DTC brand where average order values are moderate but repeat purchase rates are high, checkout friction has an outsized impact on customer lifetime value. Every abandoned cart represents not just a lost sale but a potentially lost long-term customer.
Ongoing Platform Support
Our managed services covered the full range of platform maintenance and optimization. Regular performance tuning ensured the site remained fast and responsive, particularly during promotional campaigns that drive traffic spikes. Security updates were applied promptly, and platform compatibility was maintained through Adobe Commerce version updates.
Results
Through our ongoing partnership, FuseLenses.com has maintained a reliable, high-performing e-commerce platform that effectively guides customers through the unique challenge of replacement lens shopping. The product discovery optimizations have helped customers find compatible lenses more quickly and confidently, while checkout improvements have reduced friction at the point of purchase.
The sustained engagement across both project phases reflects Creatuity’s commitment to long-term partnership — not just building a platform but continuously improving it to support Fuse Lenses’ growth in the competitive DTC eyewear market.
Creatuity’s work with Fuse Lenses demonstrates our ability to optimize e-commerce experiences for products with complex compatibility requirements, where product discovery and purchase confidence are the primary conversion drivers.