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Dual-Brand Adobe Commerce Migration for Leading Intimate Apparel Retailer

Client: Andra Group LP

February 12, 2026

About the Client

Andra Group LP operates two of the most recognized names in online intimate apparel retail: HerRoom.com and HisRoom.com. Together, these brands offer one of the largest curated selections of intimate apparel on the web, serving customers who demand expert fit guidance, extensive product information, and a seamless shopping experience across both storefronts.

The Challenge

Operating two distinct brands on a legacy Magento 1 platform presented Andra Group with compounding complexity. Both HerRoom and HisRoom had years of customizations, proprietary fit tools, and deeply integrated marketing workflows built on an aging architecture that was approaching end of life.

Key challenges included:

  • Dual-brand migration: Two full storefronts with distinct catalogs, branding, and customer bases — each requiring careful migration without disrupting the other
  • Complex product data: Intimate apparel demands rich product attributes including sizing matrices, fit guides, and detailed imagery that needed to be preserved and enhanced during migration
  • Marketing ecosystem: Existing email and customer engagement workflows across Dotdigital and Klaviyo needed seamless reconnection
  • Payment flexibility: Multiple payment gateways (Authorize.Net, PayPal, Stripe) required careful reconfiguration to maintain conversion rates
  • Search performance: Product discovery across thousands of SKUs with detailed filtering and attribute-based search

Our Solution

Creatuity executed a comprehensive Adobe Commerce 2 migration for both HerRoom.com and HisRoom.com, treating each brand as a distinct storefront while leveraging shared infrastructure for operational efficiency.

Platform Migration

We migrated both storefronts from Magento 1 to Adobe Commerce 2, preserving years of SEO equity, customer data, and order history. The migration included careful handling of URL structures, redirects, and catalog data integrity across both brands.

Frontend Modernization

Both storefronts received modernized frontend implementations designed to showcase the detailed product information that intimate apparel shoppers depend on. This included enhanced fit guide integrations, improved product imagery presentation, and mobile-optimized browsing experiences.

Checkout & Payment Optimization

We implemented a streamlined checkout flow supporting Authorize.Net, PayPal, and Stripe — giving customers maximum payment flexibility while maintaining PCI compliance and optimizing conversion across both sites.

Marketing & Analytics Integration

Klaviyo and Dotdigital were integrated for segmented email marketing across both brands, enabling Andra Group to maintain distinct brand voices while leveraging unified customer insights. Advanced analytics were implemented to track performance across both storefronts from a single dashboard.

Search & Discovery

Elasticsearch was configured to power fast, attribute-rich search across large catalogs — essential for shoppers filtering by brand, size, style, and fit characteristics unique to intimate apparel.

AI & Automation

We implemented automation workflows to reduce manual operational overhead across the dual-brand operation, including automated product data management and order processing enhancements.

The Results

With over 1,396 issues delivered across the engagement and a capability score of 1,661, this project represents one of Creatuity’s deepest client partnerships. Both HerRoom.com and HisRoom.com now operate on a modern, scalable Adobe Commerce platform with:

  • Unified operations: Shared backend infrastructure reduces management overhead while maintaining distinct brand identities
  • Modern payment stack: Three payment gateway options optimized for conversion
  • Connected marketing: Segmented email campaigns across Klaviyo and Dotdigital
  • Scalable search: Elasticsearch-powered product discovery handling complex attribute filtering
  • Ongoing optimization: A foundation built for continuous improvement and feature development

Key Takeaway

Migrating a single e-commerce store is complex — migrating two interconnected brands simultaneously requires deep expertise and meticulous planning. Creatuity’s experience with Adobe Commerce multi-store architecture enabled Andra Group to modernize both HerRoom.com and HisRoom.com while preserving the unique identity and customer experience that made each brand successful.

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