SafetyGear Online: Managed Services for Industrial Safety Equipment Distribution
Client: SafetyGear Corporation
February 12, 2026
SafetyGear Corporation operates SafetyGearOnline.com, a leading e-commerce destination for industrial safety equipment serving construction companies, manufacturing facilities, government agencies, and safety managers across the United States. Their catalog spans personal protective equipment (PPE), fall protection, respiratory safety, high-visibility clothing, and workplace safety supplies — products that protect workers’ lives every day.
The Challenge
Industrial safety equipment distribution is a B2B vertical where product availability and platform reliability carry outsized importance. When a construction site safety manager needs to order fall protection harnesses or a manufacturing plant needs to restock respiratory equipment, delays or website issues aren’t just inconvenient — they can mean workers going without critical protection.
SafetyGear Corporation needed a managed services partner who understood the stakes of their business and could keep SafetyGearOnline.com running reliably while continuously improving the purchasing experience for their B2B customers. The platform needed to support complex B2B ordering patterns including bulk purchasing, account-based pricing, and compliance documentation requirements.
Our Approach
Creatuity provided SafetyGear Corporation with comprehensive managed services across two project phases — platform development work and ongoing support. This dual-phase structure reflects the scope of our engagement, covering both proactive enhancement work and responsive support.
B2B Commerce Optimization
Our team focused on optimizing SafetyGearOnline.com for the specific ways industrial safety buyers shop. Unlike consumer retail, B2B safety equipment purchasing involves bulk quantity requirements with tiered pricing, compliance and certification documentation attached to products, account-based purchasing with approval workflows, and repeat ordering patterns for consumable safety supplies like gloves, masks, and ear protection.
We enhanced the platform’s B2B capabilities to streamline these workflows, making it faster and easier for safety managers to find compliant products, order in the quantities they need, and maintain purchasing records for regulatory documentation.
Product Discovery
With a catalog spanning thousands of safety products across dozens of categories, product discovery is critical. Our team improved category navigation, search functionality, and filtering capabilities to help buyers quickly narrow from broad safety categories to the specific products that meet their compliance requirements, sizing needs, and budget constraints.
Product pages were enhanced to prominently display safety certifications, compliance standards (ANSI, OSHA, NFPA), and specification details that B2B buyers need to verify before purchasing. This technical product information is as important as pricing in the safety equipment market.
Platform Reliability
Given the critical nature of safety equipment availability, our managed services placed a strong emphasis on platform reliability and uptime. We implemented monitoring, established maintenance windows that minimized disruption, and maintained deployment procedures that ensured updates could be rolled back quickly if issues arose.
Security maintenance was particularly important for a B2B platform handling company account information and business purchasing data. Our team kept the platform current with security patches and conducted regular security reviews.
Results
Through sustained managed services, SafetyGearOnline.com maintained the reliability and performance that their B2B customers depend on. The platform improvements we delivered made it easier for safety managers to find, evaluate, and purchase the protective equipment their workers need.
The combined delivery across both project phases represents a substantial body of ongoing work — from major feature enhancements to the daily maintenance that keeps a B2B e-commerce platform healthy and competitive.
Creatuity’s partnership with SafetyGear Corporation demonstrates our commitment to managed services excellence in B2B verticals where platform reliability directly impacts workplace safety and compliance.