Ongoing Managed Services and NetSuite Integration for a Growing Fashion Brand
Client: Spartina 449
February 12, 2026
About the Client
Spartina 449 is a fashion and lifestyle brand rooted in the Lowcountry of South Carolina, known for their distinctive designs inspired by the beauty of Daufuskie Island. Their product line includes handbags, accessories, jewelry, and home goods — all reflecting a unique coastal aesthetic that has earned them a loyal and growing customer base. Spartina 449 sells direct-to-consumer through their e-commerce storefront and has built a brand that resonates deeply with customers who value craftsmanship and Southern-inspired design.
The Challenge
After successfully migrating to Adobe Commerce Cloud, Spartina 449 needed a reliable technology partner for the long haul. A growing fashion brand doesn’t stop evolving after launch — seasonal collections, expanding product lines, shifting customer expectations, and the operational demands of scaling a DTC business all require continuous platform attention.
Key ongoing challenges included:
- NetSuite ERP management: Maintaining and optimizing the bi-directional integration between Adobe Commerce and NetSuite for orders, inventory, and financial data
- Seasonal demands: Fashion retail cycles require frequent storefront updates, promotional configurations, and performance preparation for peak traffic periods
- Tax compliance: Multi-state DTC sales with evolving tax regulations requiring accurate automated calculations via Avalara
- Customer engagement: Growing and refining email marketing programs through Klaviyo to nurture their engaged customer community
- Platform evolution: Regular Adobe Commerce updates, security patches, and performance optimizations to keep the storefront competitive
Our Solution
Creatuity provides Spartina 449 with comprehensive managed services — an ongoing partnership focused on keeping their commerce platform healthy, optimized, and evolving alongside their business.
NetSuite Integration Management
The NetSuite integration is the operational backbone of Spartina 449’s e-commerce business. We maintain and optimize the bi-directional data flow — ensuring orders sync accurately, inventory levels stay current across channels, and financial reporting remains reliable. When NetSuite updates or business process changes require integration adjustments, our team handles them proactively.
Performance & Reliability
We continuously monitor and optimize site performance on Adobe Commerce Cloud, ensuring fast page loads and reliable uptime — especially critical during seasonal peaks like holiday shopping and new collection launches when traffic spikes.
Frontend Enhancements
The Spartina 449 brand is deeply visual. We deliver regular frontend improvements that keep the shopping experience beautiful and functional — from product display refinements and navigation updates to mobile optimization and promotional landing pages for seasonal campaigns.
Checkout & Payment Optimization
The checkout flow is continuously refined to maximize conversion. PayPal integration provides customers with trusted, flexible payment options while we monitor and improve the overall purchase completion experience.
Tax Compliance
Avalara integration ensures accurate tax calculation across all jurisdictions, automatically adapting to changing tax regulations so Spartina 449 can focus on growing their business rather than managing compliance.
Email Marketing Support
Klaviyo serves as the engine for Spartina 449’s customer engagement strategy. We support ongoing integration maintenance, list management, and technical optimization to ensure email campaigns perform at their best.
The Results
With 358 issues delivered across the managed services engagement, Spartina 449 has a technology partner that understands both the platform and the brand:
- Reliable operations: NetSuite integration keeps orders, inventory, and financials in sync across the business
- Seasonal readiness: The platform is prepared and optimized ahead of every traffic peak
- Continuous refinement: Hundreds of incremental improvements keep the storefront competitive and on-brand
- Compliance confidence: Automated tax calculations across all jurisdictions via Avalara
- Engaged customers: Klaviyo-powered email marketing drives repeat purchases and brand loyalty
Key Takeaway
For growing fashion brands, the work doesn’t stop at launch. Spartina 449’s partnership with Creatuity demonstrates the value of ongoing managed services — a dedicated team that knows the platform, understands the brand, and delivers continuous improvements that compound over time. With over 358 issues delivered, this engagement proves that the most impactful e-commerce work often happens after the initial build.