D2C Commerce Platform for a Leading Office Furniture Brand

Client: Vari

February 13, 2026

About the Client

Vari (formerly VARIDESK) is a household name in office furniture, best known for pioneering the standing desk category. What started as a single product in 2013 has grown into a $200M+ company offering complete workspace solutions for consumers and enterprises alike.

The Engagement

Creatuity partnered with Vari during the brand’s early growth phase to build their Magento-based e-commerce platform. At a time when the standing desk market was still emerging, the commerce experience needed to match the brand’s premium positioning and support rapid product catalog expansion.

The engagement focused on:

• Commerce platform build — A Magento storefront designed to showcase a growing product line with rich product detail pages, configurators, and a streamlined purchase flow
• D2C optimization — Conversion-focused checkout and cart experience tuned for direct-to-consumer sales
• Scalability foundations — Architecture decisions that supported the brand’s trajectory from startup to category leader

The Impact

Vari went on to become one of the most recognized names in office furniture, expanding from standing desks into complete workspace solutions serving Fortune 500 companies. The commerce foundations built during this engagement supported the brand through its critical early growth period — a trajectory from emerging D2C brand to $200M+ enterprise.

Why It Matters

Working with brands at inflection points — before they become household names — is where deep commerce expertise makes the biggest difference. The architectural decisions made during a brand’s growth phase compound over years of scaling.