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How to use Search Engine Optimization (SEO) Effectively

How to use Search Engine Optimization (SEO) Effectively 1

How to use Search Engine Optimization (SEO) Effectively

Everyone that’s tried their hand at Search Engine Optimization can all agree on one thing – SEO is quite a concept to learn. It is beneficial for increasing conversion rates, directing traffic from social media sites to your website or blog, and producing organic traffic for your website or blog. In order to have a successful website, it is good to know the basics of Search Engine Optimization and how to use it in order to maximize the potential of your website.

Search Engine Optimization(SEO) is the process by which you affect your visibility of your website in the search engines – in e-commerce, this is the process of making your products and business more visible to those that need to see it. For instance, when you put a general keyword in a web browser’s search bar, all of these different websites containing that keyword will show up. When putting a website up or writing a new blog post, the main goal is to get it on the first search page. The websites on the first page of the search browser gets the most views. Typically people do not go any further than the first page because all of the information they would have wanted to know, would have been provided. SEO can also help you on social media sites if it is done properly – basically, the more a link is shared on the web, the better the chance that your site will appear on the first page of the search engines. Keep in mind that your website or blog needs to be unique enough to stand out but not enough to not be noticed.


 A good technique that will help you excel at SEO is keyword building. Your entire blog needs to connect to one word or key phrase so it stands out. The keyword needs to be in the title, meta tag, in the content, heading and in the Page URL.  Try to stress that this keyword is what you are focusing on. The more you can work it in to the blog or website, the higher chance of it becoming a creditable page. However, if your key word is used too many times, the search browser will think it is spam and put it last, so try to have a good balance when looking for words to match your SEO. The two things you need to focus on is the title and the meta tag.

When thinking about how people will search for your products, you need to look at what kind of title you have for that page. A title tag communicates what the particular page is about. When creating a title, the title needs to be accurate and creative. Make a creative title page for every page or blog you create – that way, each page is different.  Each title should brief and descriptive – titles need to be short, but informative. If the title is too long, the web browser will only show a portion of it. If part of your title is in the search query, the words will be bolded, helping the user recognize if the page is relevant to what he or she might need.

After you figure out a title, you need to focus on the meta tag. A meta tag is a summary of what is going to be on the page. It gives search engines a summary of what you are talking about so it is easier to categorize the page’s information.  A way to optimize the meta tag is by making sure the description informs and interest the reader if he or she saw your description. These descriptions needs to be unique and each page needs to have a different meta tag especially if there are multiple pages on your domain.


Search Engine Optimization provides more visibility in a search engine’s un-paid search results. SEO looks at how search engines work,what people search for, and the type of search engines people prefer. SEO may generate return on investment if it is done properly, but if you are not proactive about it, SEO may not give you the results you need. If you ever need help, feel free to contact Creatuity at 214-810-5005 or email us at contact@creatuity.com if you have any questions about search engine optimization or different techniques to make your website more noticeable on search engines.

If you would like to know more, refer to:

Google SEO article