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    The Best E-Commerce Books to Gift the Business Professional in Your Life This Holiday Season As the holidays approach, so does the inevitable anxiety that comes with finding the perfect gift, that is both meaningful and original, to present to your

Creatuity is proud to announce our participation in an exciting Magento Community initiative— the Mobile eCommerce Optimization Initiative. Since October, we’ve been actively working with our merchants to optimize their mobile eCommerce experience for increased mobile conversions. The findings to date have been pretty exciting and eye-opening, to say the

Defining experience-driven commerce In the age of user-generated content, fast-changing customer demands, and emerging ecommerce technologies, retailers and brands have adopted dynamic, continuously-updated business models to stay ahead of competition. The shift from company-driven to consumer-driven marketing and business models requires

The recent U.S. Supreme Court ruling in South Dakota v. Wayfair (which overturned the long-maintained Quill decision) will dramatically change the landscape when it comes to sales tax. States may now require online sellers to collect sales tax on out-of-state transactions. In

Defining online secondhand marketplaces What is an online marketplace? A marketplace is an ecommerce site that provides a platform for the exchange of services or products through multiple third-party vendors. In online marketplaces, the marketplace operator is commonly responsible for processing transactions,

While one-time campaigns and digital newsletters are still necessary and valid, automated email campaigns are fast becoming one of marketers’ favorite tools. Let’s discuss the benefits and best practices for automated campaigns.   Download your complimentary copy of "Best Practices: The

Ecommerce market research from a study conducted by Rokt has revealed that shoppers are most stimulated, engaged, open-minded, and focused when browsing online stores rather than brick-and-mortar isles. Researchers focused on consumers’ emotional responses to a variety of virtual experiences

Unpacking the subscription box industry We’ve all seen them--- in viral “unboxing” Youtube videos, on famous fashion, food, and beauty blogs, or delivered to our neighbor’s doorstep. Monthly subscription boxes have been taking the ecommerce world by storm for the last

Thanksgiving. Black Friday. Cyber monday. Winter holidays. New Years. The period between the day of thanks and the celebration of new beginnings marks the start of the high-earning revenue holiday season. As ecommerce stores launch their holiday engagement strategies and