Seven Books To Gift the E-commerce Manager in Your Life This Holiday
The Best E-Commerce Books to Gift the Business Professional in Your Life This Holiday Season As the holidays approach, so does the inevitable anxiety that comes with finding the perfect gift, that is both meaningful and original, to present to your
Key Findings from the Mobile eCommerce Optimization Initiative
Creatuity is proud to announce our participation in an exciting Magento Community initiative— the Mobile eCommerce Optimization Initiative. Since October, we’ve been actively working with our merchants to optimize their mobile eCommerce experience for increased mobile conversions. The findings to date have been pretty exciting and eye-opening, to say the
Tips for Improving Your Holiday Email Marketing
In the ecommerce landscape, marketers and content creators recognize the necessity of effective holiday email marketing. As email automation software and marketing platforms and tools become more prevalent (and essential), email campaigns have become an integral approach in improving conversion
Exploring Experience-Driven Commerce
Defining experience-driven commerce In the age of user-generated content, fast-changing customer demands, and emerging ecommerce technologies, retailers and brands have adopted dynamic, continuously-updated business models to stay ahead of competition. The shift from company-driven to consumer-driven marketing and business models requires
Navigating Sales Tax Changes with Vertex and Creatuity
The recent U.S. Supreme Court ruling in South Dakota v. Wayfair (which overturned the long-maintained Quill decision) will dramatically change the landscape when it comes to sales tax. States may now require online sellers to collect sales tax on out-of-state transactions. In
Surge in Secondhand Marketplaces: Framing Effects on Ecommerce
Defining online secondhand marketplaces What is an online marketplace? A marketplace is an ecommerce site that provides a platform for the exchange of services or products through multiple third-party vendors. In online marketplaces, the marketplace operator is commonly responsible for processing transactions,
The A-Z of Automated Email Campaigns
While one-time campaigns and digital newsletters are still necessary and valid, automated email campaigns are fast becoming one of marketers’ favorite tools. Let’s discuss the benefits and best practices for automated campaigns. Download your complimentary copy of "Best Practices: The
Retail Therapy: The Psychology of Happy Shoppers
Ecommerce market research from a study conducted by Rokt has revealed that shoppers are most stimulated, engaged, open-minded, and focused when browsing online stores rather than brick-and-mortar isles. Researchers focused on consumers’ emotional responses to a variety of virtual experiences
The 7 Deadly Sins of Cart Abandonment
Online shopping experiences are filled with interruptions; YouTube videos, flashy ads, competitors’ sites, and a plethora of open tabs, each brimming with a world of digital distractions. If a site’s checkout process is too lengthy or the shopping cart takes
Are Subscription Boxes the New Black?
Unpacking the subscription box industry We’ve all seen them--- in viral “unboxing” Youtube videos, on famous fashion, food, and beauty blogs, or delivered to our neighbor’s doorstep. Monthly subscription boxes have been taking the ecommerce world by storm for the last