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In a seaside cottage, on the small coastal island of Daufuskie, the concept behind Spartina 449 began. Kay Stanley, the company’s CEO and founder, was inspired by the simplistic beauty of the South Carolina island. She wanted to create a

By Elisabeth M. Simply having an online store does not ensure success. The first step is generating traffic to your page, but you cannot stop your efforts here. It does not matter how many “likes,” “shares,” or “views” your site gets,

The results are in, and Black Friday 2013 has broken all previous ecommerce records. In a stark contrast to the 9% drop reported by brick & mortar stores according to the National Retail Federation, comScore reports that ecommerce sales on