COVID-19s Impact on Retail and E-commerce and Why You Should Care
COVID-19s Impact on Retail and E-commerce In this unprecedented era of the COVID-19 pandemic, it is no question as to why people around the globe are worried. With the unemployment rate expected to reach approximately 15 percent or more, the highest
Christmas All Year: 5 Strategies for Retaining Holiday Shoppers
The biggest spike in retail and ecommerce of the year is approaching-- from Black Friday to Cyber Monday and Christmas, Q4 brings an increase in new visitors and first-time shoppers. As many of us know, it’s more costly to obtain
Retail Therapy: The Psychology of Happy Shoppers
Ecommerce market research from a study conducted by Rokt has revealed that shoppers are most stimulated, engaged, open-minded, and focused when browsing online stores rather than brick-and-mortar isles. Researchers focused on consumers’ emotional responses to a variety of virtual experiences