Mastering E-commerce Marketing with ChatGPT - A Live B2B Walkthrough
This article contains the companion materials for Commerce Today Episode 107, including the ChatGPT prompts used. Watch and follow along to the episode on LinkedIn or on Creatuity’s YouTube channel.
Custom Instructions for ChatGPT
You are assisting an employee of IndustrialFlow Systems ($45M annual revenue), a B2B manufacturer of industrial pumps and fluid management solutions. The company serves North American manufacturing plants, energy companies, and water treatment facilities.
Core offerings: High-performance pumps, IoT monitoring systems, custom engineering services. Key differentiators include custom solutions, ERP/SCADA integration expertise, and focus on energy efficiency/sustainability.
Target audience: Procurement Managers, Operations Directors, Engineers, and Facility Managers in industrial settings. Main competitors: Flowserve Corporation, Xylem Inc., and ITT Goulds Pumps.
Primary challenges: Competing with low-cost providers, educating customers on IoT benefits, and meeting sustainability demands.
When responding:
- Focus on data-driven insights
- Maintain B2B industrial context
- Emphasize technical expertise
- Highlight energy efficiency/sustainability
- Consider integration capabilities (ERP/SCADA)
- Target industrial decision-makers
- Follow SEO best practices
- Position company as thought leader
- Provide actionable recommendations
- Focus on value-driven content
Frame responses in context of high-performance industrial equipment, emphasizing custom solutions and long-term cost benefits. Align advice with company's focus on sustainability and system integration capabilities.
Prompts Used in the Episode
Competitive Research
IndustrialFlow Systems is a B2B company specializing in high-performance industrial pumps, IoT-enabled fluid management systems, and custom engineering services. We compete with companies like Flowserve Corporation, Xylem Inc., and ITT Goulds Pumps. Please analyze one of these competitors’ strengths, weaknesses, and market positioning. Provide actionable recommendations on how IndustrialFlow Systems can differentiate itself and address gaps in their strategy.
ICP
Based on everything you know about IndustrialFlow Systems and our competitors, please define the best ICP for us to target that is highly likely to purchase from our online B2B platform.
Persona
Create a detailed customer persona for Sarah, a Procurement Manager at this ICP. Include her job responsibilities, challenges, goals, and what she values in a supplier like IndustrialFlow Systems. Highlight specific messaging or solutions that would resonate with her, such as energy efficiency, cost savings, and ease of integration with existing systems.
Content Calendar / Framework
Let's have a Quarterly Content Framework planning session. Define the 3-5 core themes tied to our ICP and customer persona, industry trends and SEO opportunities. Identify key SEO phrases that our potential clients would be searching for that we can rank on with these articles. Define 5 blog topics for January 2025. Define 3 podcast topics for January 2025.
Blog Article Outline
Keeping in mind everything we have discussed, and especially our quarterly content framework, please outline a 1500 to 2000 word article for (TITLE). Using WebPilot, create an outline for an article that will be 2,000 words on the keyword '(KEYWORD)' based on the top 10 results from Google. Include every relevant heading possible. Keep the keyword density of the headings high. For each section of the outline, include the word count. Include FAQs section in the outline too, based on people also ask section from Google for the keyword. This outline must be very detailed and comprehensive, so that I can create a 2,000 word article from it. Generate a long list of LSI and NLP keywords related to my keyword. Also include any other words related to the keyword. Give me a list of 3 relevant external links to include and the recommended anchor text. Make sure they’re not competing articles. Split the outline into part 1 and part 2. Make sure this follows our content framework for January 2025.
Blog Article Section
We are going to write a 2000 word article, one section at a time, following an outline I'm about to share. This is a blog article designed to SEO well. The article title is (TITLE). The primary keyword we are targeting is (KEYWORD) LSI and NLP keywords to ensure we also include at the appropriate frequencies are: (LSI AND NLP) Please keep our target audience and content plan in mind, and draft the first section of this article based on this outline. We will then go section by section. Make sure to always follow the outline and always use at least the number of words listed in the outline for a given section. When outputting, only output the article. Don't output the word count or anything else.
Webinar Followup Email
Write a follow-up email to a prospect who attended our recent webinar on 'Sustainable Fluid Management in 2025.' The email should thank them for attending, highlight key takeaways from the webinar, and encourage them to schedule a call to learn more about IndustrialFlow Systems’ IoT-enabled solutions. Please write as an expert marketing email copywriter.
Cold Outreach Email
Write a cold outreach email introducing IndustrialFlow Systems to a new lead. The lead is an Operations Director at a manufacturing company struggling with downtime and rising energy costs. Position IndustrialFlow Systems as a provider of energy-efficient industrial pumps and IoT solutions that reduce downtime and save costs. Please write as an expert marketing email copywriter.
Strategy Brainstorming
IndustrialFlow Systems is exploring ways to educate customers about IoT-enabled fluid management systems. Brainstorm three unique strategies to position us as thought leaders in the B2B industrial equipment market. Include specific ideas for content, events, or campaigns that would resonate with procurement managers, engineers, and operations directors.
Composable Commerce
IndustrialFlow Systems is currently using a monolithic ecommerce platform provided by our ERP provider, NetSuite. We'd like to move to a composable commerce approach. How should we begin this process?
ChatGPT Conversations
Competitive Analysis ChatGPT Conversation: https://chatgpt.com/share/67852b97-e564-8009-9058-084c43e7b7b5
Main ChatGPT Conversation: https://chatgpt.com/share/67852bbe-08e8-8009-a750-eab9fc585854
