A Major Fashion Retailer Creates a Digital Flagship With Creatuity
In a seaside cottage on a small coastal island, an innovative fashion brand was born.
The company’s CEO and founder drew inspiration from the simplistic beauty and charm of the coastal lifestyle. She envisioned creating a unique brand that artfully combined linen, leather, and vibrant patterns, crafting styles versatile enough for barefoot beach strolls or elegant evening dinners.
Over the past decade, the brand flourished, now operating multiple retail stores across five states and successfully selling products online via their Adobe Commerce Cloud website.
Much of their recent sales success is attributed to their strategic migration to Magento (now Adobe Commerce Cloud). Mary Finnegan, Director of Marketing, recalled that “prior to the Adobe Commerce Cloud migration, the website was unstable and at risk of going down at any moment. It was not optimized for mobile, so it was painful for our customers to shop on their phones.”
They required a robust, scalable platform to support their rapid growth and omnichannel presence. Creatuity partnered with Adobe to bring this vision to life.
To drive this growth and enhance their omnichannel experience, Creatuity executed a migration to Adobe Commerce Cloud along with a custom-designed theme. The fashion brand required a digital flagship that echoed the distinctive and immersive experience found within their physical stores.
"When you step foot into one of our stores, you immediately get a sense of who we are, and we wanted the digital experience to complement the in-store experience while meeting the needs of our on-the-go customers," explained Finnegan.
Creatuity collaborated closely with the fashion retailer to create a digital environment showcasing extensive lifestyle photography and engaging videos. They prioritized streamlining the checkout process across all devices.
The combination of the fresh website design and Adobe Commerce Cloud’s capability to manage high traffic volumes and large orders significantly boosted conversions by 17 percent. Additionally, the company experienced 33 percent year-over-year revenue growth and a 9 percent increase in average order value.
Finnegan emphasized their decision to select Adobe Commerce Cloud due to its agility, flexibility, and overall value. Adobe’s platform enabled seamless integration with their back-office systems and provided robust, tailored solutions to their unique business requirements.
Creatuity’s proven expertise in platform migrations and extensive experience in Adobe Commerce Cloud made them the ideal partner throughout this transformation.
The upgraded platform not only improved site performance under heavy traffic but also provided intuitive CMS tools, empowering their internal teams to manage content effortlessly.
Trusting Creatuity and Adobe Commerce Cloud proved rewarding for this multi-store fashion retailer.
One of the most significant improvements was the mobile shopping experience, critical to their busy target demographic of women aged 25 to 65.
Finnegan noted, “the biggest difference the transition made regarding our customer experience was the improvement in mobile experience.” After the migration, mobile conversions increased by 30 percent, and average page load times improved by over 10X, offering their customers a smoother, faster, and more enjoyable shopping experience.
