Rural King's Omnichannel Digital Business Revolution

The farm supply store redefined their web presence to automate their business and make the customer experience seamless across all platforms.

About Rural King

Since 1960, the farm supply store Rural King has served the needs of rural communities across the Midwest of America. The company planted its roots in Mattoon, Illinois, and has grown to over 110 stores in 13 states. Much of the company’s growth has occurred in the last six years, as the company more than doubled its brick-and-mortar store locations. As many large retailers started to abandon small rural towns, Rural King doubled down – they believe it has a unique opportunity to serve rural customers by stepping into existing retail locations, and making them their own.

The Challenge for Rural King

Rural King needed to transform their backend business to better support the omnichannel shopping experience for their customers. Manual processes slowed down their business and managing their large catalog was nearly impossible. Rural King needed to redefine their web presencence by upgrading their omnichannel experience, improving mobile usability, and updating their previous interface. 

The Results

Creatuity migrated Rural King to Magento Commerce Cloud and integrated Magento Order Management and Magento Business Intelligence in order to automate key business processes and improve customer experience. Since these changes, Rural King has seen a 34 percent increase in year-to-year online revenue and a 95 percent increase in store traffic.